Size Guide

40D Bra Size

Everything you need to know about bra size 40D — measurements, sister sizes, international equivalents, and fit advice.

Last reviewed on 28 April 2026.

Measurements for 40D

Underbust (Band)
39 to 41 inches (99 to 104 cm)
Full Bust
approximately 45 inches (114 cm)

40D is built for an underbust ribcage measurement that falls in the 39–41 inch range, with a full-bust measurement around 45 inches. The band number — 40 — is a larger band where reinforced construction starts to matter for long-day comfort. The cup letter — D — describes the difference between the two measurements; a D cup means the full bust is about four inches larger than the underbust — at this volume, unlined cups often give a more natural shape than heavily padded ones.

40D in Other Sizing Systems

US
40D
UK
40D
EU
90D
FR
105D
AU
18D

EU and FR sizing read the band in centimetres, which is why 40D maps to 90D and 105D respectively — the same body, expressed in different units. AU sizing uses a small numeric scale (18D for this band). UK sizing shares the band number with the US but parts ways at the cup once you go past D, so 40D reads as 40D on a UK label.

Sister Sizes for 40D

These sizes have the same cup volume as 40D. Try them if the band feels too tight or too loose.

38DD 40D 42C

← Tighter band, bigger cup · Looser band, smaller cup →

Sister sizes are useful when the cup of your 40D fits well but the band is wrong — too loose by the end of the day, or too tight to clip up comfortably. Going one band smaller and one cup larger keeps the cup volume the same while tightening the band; going the other way loosens the band without losing cup space. Read the full sister-size matrix if you want to see how this works for every size at once.

Fit Tips for 40D

D cups benefit from wider straps for comfort. Unlined or lightly-lined cups give a more natural shape at this size; very heavily padded cups can over-shape.

If your 40D bra is gapping at the top of the cup, the cup may be too large or the wrong shape — try a demi-cup or balconette before assuming the size is wrong. If the centre piece between the cups (the gore) does not lay flat against your sternum, the cup is almost certainly too small; go up one cup. If the band rides up across your back during the day, the band has stretched out or was too loose to begin with — drop one band size and add one cup to keep the same cup volume.

For more detailed troubleshooting, the Fit Test on the home page covers six common visible problems and the size or shape change that usually addresses each one. The guide to measuring mistakes covers the most common reasons a calculation comes out wrong in the first place.

Related sizes

If 40D is close but not quite right, these neighbouring sizes are the most useful next places to look:

40C · one cup smaller40DD · one cup larger38D · one band smaller42D · one band larger38DD · sister size — tighter band42C · sister size — looser band

Not sure about your size? Measure yourself and double-check.

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